Your company logo sends many messages – your brand, capacity, and even market and industry. The typography, forms, and values-all play into how a client might perceive it. This is why it's essential to pick the correct logo. More than that yet, it's also necessary to have it in the correct file type. A vector logo, for example, is preferable by many designers and firms. Vector logos consist of 2D points, then attached by curves and lines based on mathematical equations. Once connected, these elements create shapes and polygons. This enables you to scale the logos and make them bigger or smaller without failing the quality.