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Within just a few seconds of arriving on your website, your visitors can actually discover what your brand does. A website proves its potential by having a design that serves your site's user interface and functionality and aptly complements your content, including any imagery or text.
It can be very easy to ignore these elements, believing these things are the last thing to worry about on your list of website preferences. Still, a thriving website with highly engaging content and an exemplary user interface need stability.
When I talk about a website, a few questions come to mind: Could users effortlessly navigate through the pages? Is the layout easy to understand? Is it easy to access what the user is looking for?
If you do not think you have a clear answer to these questions, you are in the right place. Here are a few tips that can help you improve not just the design of your website but also its health.
Several details on your website will withdraw from the meaning and message you're attempting to communicate. A few cases are complex animations, excessively long textual content, and stock photos for website images.
Typically, your audience's attention span is eight seconds; you want to make it sufficiently obvious what your visitors will discover on the page they're seeing. Your design need not divert from that. This begins with making sure you have compatible brand guidelines you can work off of.
Essentially this should enlist your font styles, colors, iconography, and logo usage. Without these, it's easy for brands to cope when designing the pages for their website. You'll possibly start to see clashing colors and diverging font styles and sizes displayed, which in turn, can divert from your purpose or produce visual confusion for people trying to get in business with you.
Hierarchy is an imperative principle of any design that assists you in presenting your content efficiently and effectively. Through the proper use of hierarchy, you'll be able to lead your site users to specific elements in order of preference, beginning with the most important one.
Throw light on your greatest assets, such as your logo and company name, by making them visually striking and prominent. Users instinctively gravitate towards highlighted and bold titles immediately and then proceed on to smaller paragraphs of text. But overall, you must make sure to use the correct layout to direct your visitors' eyes in the precise direction you want.
In these times, you must take some time out to optimize your site for mobile phones. Smartphones are not a rarity anymore. Everyone has them. So it would be careless of us to ignore the fact a large percentage of internet users will access your website on their phone.
But it's more than just being responsive design vise. It's a requirement to tailor your website to meet the demands and needs of your visitors. Go over your site's mobile variant while placing yourself in the user's shoes, and test out every page, action, and button. Only then will you understand what is wrong and how it should be. There are also novel mobile features available that you can use to hoist your mobile version.
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